Hi, I am Muhammed Afsal

Performance Marketer in Kerala

About Me

I’m Muhammed Afsal, an experienced performance marketing specialist adept at crafting impactful campaigns that seamlessly blend data-driven insights with captivating creativity. With a keen emphasis on maximizing ROI and a demonstrated proficiency in refining digital strategies, I navigate the intricacies of performance marketing, consistently surpassing targets and propelling brands to attaining unprecedented success in the highly competitive digital arena.

Services I Provide as Performance Marketer in Kerala

performance marketer in kerala


Boost your online visibility with my expertise in performance marketing, specializing in the strategic deployment of compelling meta ads to ensure your brand stands out and achieves optimal outcomes.


Supercharge your digital reach with my performance marketing service, laser-focused on maximizing the impact of Google Ads to propel your brand to new heights and deliver exceptional results.


I specialize in developing and implementing powerful social media marketing strategies that enhance brand awareness, engagement, and drive business growth. Let’s work together to establish a dynamic social media presence that resonates with your audience and generates tangible results.


I provide comprehensive SEO services aimed at optimizing your online presence, enhancing search engine visibility, and driving organic traffic to boost your website’s performance and overall success.


I specialize performance marketing, using data-driven strategies to maximize ROI by targeting the right audience with compelling campaigns across various online channels. Let’s work together to optimize your digital efforts and achieve measurable results that align with your business objectives.


My expertise includes leveraging WhatsApp marketing strategies to enhance your brand’s outreach and engagement. Through targeted messaging and innovative campaigns, I aim to connect your business with a wider audience on this popular messaging platform, fostering growth and interaction with your customer base.

Brands That I’ve Worked With

What they say about me

collaborting with afsal has been an amazing journey. as a performance marketer from Kerala he knows what to do. his strategic work and results-driven approach are truly professional

Ali Ahamed

Performance marketer kerala

Afsal is one of the talented Performance marketer in kerala. His strategies has given me amazing results and boosted my businesses for the better.

Fathima Mehjabin

Freelance SEO Analyst in Malappuram

Afsal’s expertise revolutionized our online presence. His digital insight and innovative strategies elevated visibility and engagement, making him a game-changing freelance marketer from Kannur.

Anshida kv

performance marketer kerala


What is performance marketing?

Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (businesses or individuals) pay marketing companies (or publishers) when a specific action is completed, such as a sale, lead, or click. It is a measurable and results-driven approach, focusing on the performance and ROI of marketing efforts.

What are the key metrics in performance marketing??

Key metrics in performance marketing include:

  • Cost per Acquisition (CPA): The cost incurred to acquire a customer.
  • Return on Investment (ROI): The ratio of net profit to the cost of the marketing campaign.
  • Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it.
  • Conversion Rate: The percentage of website visitors who complete the desired action.
  • Customer Lifetime Value (CLV): The predicted net profit attributed to the entire future relationship with a customer.
Which channels are commonly used in performance marketing?

Performance marketing utilizes various online channels, including:

  • Search Engine Marketing (SEM): Google Ads, Bing Ads.
  • Social Media Advertising: Facebook Ads, Instagram Ads, Twitter Ads.
  • Affiliate Marketing: Partnering with affiliates to promote products/services.
  • Email Marketing: Sending targeted emails to a specific audience.
  • Content Marketing: Creating valuable content to attract and engage the audience.
How does attribution modeling work in performance marketing?

Attribution modeling is the process of determining which touchpoints or channels contribute to a desired conversion. It helps in assigning value to each interaction in the customer journey. Common attribution models include:

  • Last Click: Attributes the conversion to the last touchpoint before the conversion.
  • First Click: Attributes the conversion to the first touchpoint in the customer journey.
  • Linear: Gives equal credit to each touchpoint in the customer journey.
  • Time Decay: Assigns more value to touchpoints closer to the conversion.
How can a business optimize its performance marketing strategy?

Optimization involves continuous improvement. Businesses can optimize their performance marketing strategy by:

  • Testing and Experimentation: A/B testing different ad creatives, headlines, and landing pages.
  • Data Analysis: Regularly analyzing performance metrics to identify areas for improvement.
  • Audience Segmentation: Targeting specific audience segments with personalized campaigns.
  • Budget Allocation: Allocating budget to the most effective channels and campaigns.
  • Adaptation: Staying updated with industry trends and adapting strategies accordingly.

Have a Project in Mind?

Let’s Work Together!

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